Katerina Shopova has over 15 years of HR experience, gained across companies in various industries, including Coca-Cola Hellenic Bottling Company, British American Tobacco, and Kamenitza AD, where she was part of the leadership team. In these roles, she has consistently worked to position the HR function as a strategic business partner in long-term, complex decision-making, including initiatives related to business model transformation and organizational culture change.
Katerina Shopova joined Lidl Bulgaria as HR Director three years ago. She currently leads a team of 40 senior professionals engaged in projects that are central to the company's operations, spanning personnel administration, talent acquisition, learning and development, employee motivation and engagement, employer branding, workplace safety, and more.