Sashka Sashova is Chief Marketing Officer at Power Partner Solutions, a Bulgarian IT company - an SAP gold partner. Mrs. Sashova brings over 20 years of experience in marketing and communications, having held senior global, regional, and local positions, working with diverse markets for global, regional and local projects.
Her current focus is on unlocking the potential of the Bulgarian market by actively promoting digital transformation through SAP solutions, enabling organizations to enhance efficiency and strengthen their competitiveness.
Between 2016 and 2024, Mrs. Sashova served as Global Operations Lead at Wunderman Thompson, as part of a global team out of London, UK, for one of the biggest international FMCG companies, overseeing operations across more than 40 markets.
From 2017 to 2023, Mrs. Sashova also held the position of Regional Business Director, Public Advocacy at Wunderman Thompson for the CEE region, leading multinational full communications lifecycle initiatives across teams, based in North America, Europe and the Middle East
In her current role, Mrs. Sashova leverages her international experience to foster stronger collaboration across the countries in Southeast Europe. She is actively engaged in advancing the role of technology and the ICT sector in driving digitalization, improving operational efficiency, achieving more across the value chain — ultimately supporting sustainable growth and long-term competitiveness.