Maria Samichkovska

Maria Samichkovska began her career at Procter & Gamble, where she worked at the intersection of marketing, strategy, and external relations. Over the past two decades, she has navigated the worlds of advertising, media, and strategic communications, building a career focused on shaping narratives that move markets and mindsets. Today, she is Executive Director of Active Group, a communications agency within the Dir.bg family, and a member of the Green Transition Forum’s Organizing Committee since its inception. With a background in International Relations, Maria works at the crossroads of business, policy, and public trust, where real transition begins.