Daria Malareva

Daria Malareva is a Senior Business Consultant at NTT DATA, supporting the implementation of the European Student Card (ESC) and the wider European Student Card Initiative (ESCI), a key initiative of the European Education and Culture Executive Agency (EACEA). More specifically, Daria is leading the partnership outreach activities to strengthen and deliver value to the ESC as a student status validation tool across Europe. In parallel, she works closely with Erasmus+ Programme countries on stakeholder engagement, analysing awareness and adoption levels, and defining targeted actions to support uptake. Furthermore, she is actively engaged in the ongoing ESCI consultation, contributing to shaping the future direction of the initiative.