Carter Mandrik

Carter Mandrik is an Associate Professor specializing in marketing, consumer behavior, and the social impact of innovation. His research and teaching focus on the intersection of sustainable consumption, brand communication, and behavioral change in the context of global environmental challenges. Dr. Mandrik develops interdisciplinary approaches that apply behavioral economics and consumer decision data to support the goals of the European Green Deal and long-term sustainability. He is actively involved in academic and practical initiatives aimed at transforming markets toward greater ethics, responsibility, and ecological balance.